AI Marketing
System Book · £197
Live cohort · starts Thursday 29 October 2026

Turn your expertise into marketing that looks and sounds like you.

Without starting from scratch every time. In six live workshops you build your brand instructions, reusable templates and a repeatable process for creating, editing and distributing marketing.

Book your place · £197 See the six sessions

Thursdays 13:00–14:30 UK · Every session recorded · Your trainer: Kristian Downer

Social post[Your headline, in your voice]
Email[The same offer, written for your list]
Slide[Your deck, your brand]
Landing page[The page you build in session 5]

Illustrative sample. Participants' work will appear here with their permission.

You already use AI. It still doesn't sound like you.

You have the expertise, the offer and a brand. The problem is getting AI to produce marketing that is consistently useful and recognisably yours.

Repeating yourself

Explaining your business, audience and tone from scratch in every chat.

Generic output

Writing and visuals that could belong to anyone in your field.

Constant corrections

Fixing the same mistakes in every draft.

Rebuilding documents

Starting every proposal, report and slide deck from a blank page.

Expertise stuck in your head

Knowing what to say but struggling to turn it into finished marketing.

Disconnected assets

Posts, emails and pages made one at a time, with no repeatable process.

Six live sessions

What you build, week by week

Each session ends with something you keep and reuse. Claude and ChatGPT are the main tools throughout.

1
Thu 29 Oct13:00–14:30

Build Your AI Brand

Create reusable instructions covering your brand identity, tone of voice, messaging and visual rules.

You leave withYour brand instructions
2
Thu 5 Nov13:00–14:30

Build Your Social Content System

Create repeatable social post formats and branded visual templates.

You leave withPost formats and visual templates
3
Thu 12 Nov13:00–14:30

Build Your Documents and Presentations System

Create reusable structures for lead magnets, reports, proposals and slide decks, and complete one worked example.

You leave withDocument structures and one finished example
4
Thu 19 Nov13:00–14:30

Content Writing and Editing

Build a repeatable briefing, drafting and editing process that improves your content while keeping your voice.

You leave withYour brief, draft and edit process
5
Thu 26 Nov13:00–14:30

Build Your Campaign and Landing Page

Connect one offer across social content, email and a landing page.

You leave withOne connected campaign
6
Thu 3 Dec13:00–14:30

Build and Run Your First Ad Campaign

A guided Meta campaign build using the assets you developed in the programme.

Launch depends on your ad account being ready, separate ad spend and Meta's approval.

You leave withA campaign built and ready to launch

Checking, approving and publishing run through every session. You stay in control of what goes out under your name.

How it works

Join live

Six 90-minute online workshops, every Thursday lunchtime. You build alongside Kristian and the group.

Catch up any time

Every session is recorded and available online through Payhip, so a missed week is never lost.

Keep what you build

Your instructions, templates and process are yours to reuse long after the six weeks.

Is it right for you?

Made for

  • Established coaches, consultants and trainers who create their own marketing
  • Sole marketers and small business owners with the same need
  • People who already have a business, an offer and some form of brand

Not made for

  • Developers looking for technical AI training
  • Aspiring AI influencers
  • Anyone starting a business from scratch
Kristian Downer, trainer for AI Marketing System
Your trainer

Kristian Downer

Kristian founded DowSocial in 2013 and has spent more than a decade helping businesses market themselves. He runs this programme to help experts turn what they know into marketing that sounds like them.

  • Founder and Director of DowSocial Ltd
  • Has delivered training on behalf of Google, Meta, Vodafone and techUK
  • Former associate lecturer in digital marketing at Nottingham Trent University

Book your place

Six live workshops and every recording, for one price.

Book your place · £197

Secure checkout by Payhip. [Refund terms to be confirmed]

£197Including VAT
  • Six live 90-minute workshops
  • Every session recorded on Payhip
  • Your brand instructions, templates and process to keep
  • Starts Thursday 29 October 2026

Questions

Do I need to be technical?

No. The programme is built for people who create their own marketing, not for developers. You work in Claude and ChatGPT through their normal interfaces.

What do I need before the first session?

Pro plans for Claude and ChatGPT (£15–£20 per month). Any connections you need will be confirmed before you book.

What if I miss a session?

Every session is recorded and available online through Payhip, so you can catch up in your own time.

Will this bring me more leads?

We don't promise leads, revenue or time savings. What you get is practical: reusable brand instructions, templates and a process that make your marketing more consistent and more recognisably yours.

Does session 6 include ad spend?

No. Running the Meta campaign needs your own ad budget, a ready ad account and Meta's approval. The build itself uses the assets you made in the programme.

Is VAT included in the price?

Yes. £197 includes VAT.